5 Tips for Choosing the Right Commercial Printing Service
Around 56% of consumers trust print marketing more than other advertising methods. Knowing how to choose the best commercial printing service will benefit your business more than anything else will.
About 7 out of 10 Americans claim that they consider direct mail advertising to be more personal than online advertisements. Contrary to popular belief, direct mail is alive, well, and thriving due to the demand for commercial printing.
Customers judge businesses based on promotional materials. Selecting the right printing service will help you make a good first impression.
Here are five tips for hiring commercial printing services:
1. Assess the Cost and Value
It's important to have a budget in mind. Still, it's even more important to break down each company's pricing based on value.
Cheaper isn't always better. In fact, cheap pricing could mean that you won't get what you need out of the service. For instance, you typically won't find large format printing being offered at cheap prices.
Ask each company you're considering for a cost breakdown. This will give you a better idea of the value you'll get.
2. Ask About Experience
Always ask questions about the experience of any service/professional you're considering. It gives you insight into their background and the work they do.
It's especially important to ask questions when you're hiring a graphic designer. After all, their experience will affect the quality of any graphic design printing you receive from them.
Asking about experience includes acting on the following tip:
3. Look at the Portfolio
Knowing how to hire a professional printing service means looking at the portfolio. It tells you more about a commercial printing service than words alone do.
Take note of the aesthetic elements and quality of each portfolio's materials. If you're hiring a fine art printing service, the materials' design, colors, and quality should be top-notch.
Portfolios also demonstrate how services use creative branding ideas to help their customers. Think of it as proof of their branding knowledge and expertise.
4. Consider Customer Service
The best printing services are professional, which means they provide excellent customer service. You're not getting high-quality printing solutions unless the customer service is also high quality.
A company makes it clear whether or not they value customer satisfaction through their interactions with customers. Pay attention to how the professionals treat you. If their responses are polite and prompt, then you're good to go.
Anything less than that indicates there's something wrong.
5. Read Reviews
Always read the reviews available for any printing service you're considering. Look beyond the testimonials on a company's website to get the juicy details. These reviews tell you a lot about what to expect from that service.
Be sure to read both positive and negative reviews. When multiple reviews say the same thing, you've spotted a pattern to look out for.
Start Winning With Commercial Printing
79% of households claim that they read or scan direct mail advertisements. Let's face it: the quality of your commercial printing heavily affects your brand image and sales alike.
39% of customers claim they've tried a business for the first time thanks to direct mail. Your promotional materials will be more powerful than ever with the right printing service.
Turn your commercial printing dreams into reality—look into our commercial printing services. Our work will exceed your expectations beyond comparison.